A refreshed identity for Yangming 188 Cultural and Creative Park, extended from a new logo into corridor signs, building numbers and directional wayfinding.
年份 / YEAR2018
角色 / ROLE标志设计、视觉系统与园区导视Logo design, visual identity and environmental wayfinding
Yangming 188 is a cultural park shaped by renovated architecture and a loft-like atmosphere. The project needed a clearer place identity and a wayfinding system derived from it.
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目标Objective
设计新的标志以及楼道牌、楼号牌和指向牌,在辨识度、文化园区气质和实际制作条件之间取得平衡。
Design a new logo plus corridor, building-number and directional signs, balancing recognizability, cultural character and practical fabrication.
Concepts explored the characters in Yangming, the number 188, architectural silhouettes, dimensional space and traditional motifs. The selected direction uses a building-like mark with a calm, low-saturation blue-green palette.
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最终成果Outcome
完成标志矢量文件、配色方案和导视牌设计文档,并将视觉语言扩展到不同方向和编号信息中。
The final delivery included vector logo artwork, color specifications and wayfinding documentation, extending the identity across directional and numbering applications.
项目媒体 / Project Media
05 ITEMS
01最终采用的阳明188标志Selected Yangming 188 logo02阳明188文创园内的砖墙与绿植环境Brick wall and greenery inside Yangming 188 Cultural Park03建筑形标志的配色与反白版本Color and reversed versions of the architectural mark04传统纹样方向的备选标志方案Alternative identity direction based on a traditional motif05数字188方向的备选标志方案Alternative identity direction based on the number 188